Now is the Time – Our Industry Must Unite to Drive Consumer Demand for Wine.
This year we’re excited to continue our "Why Wine?" movement, which celebrates the authentic story of wine. In addition, we’ll support similar industry initiatives, such as Come Over October and others, that bring wine to the forefront of consumers’ minds. Our mission is to showcase the exceptional craftsmanship, passion and dedication that makes wine unique among beverages.
As we face shifting consumer preferences and growing competition in the marketplace, it’s crucial that we work together to ensure wine remains relevant with current and future generations and that we showcase wine as an enjoyable part of a modern, healthy lifestyle.
Now, more than ever, the wine industry must unite.
Contribute to the Cause
All proceeds will go toward national campaigns that will highlight wine’s unique attributes and support efforts to change the conversation about wine.
Questions
Questions about contribution? Contact Kathleen Acker, Trade Concierge.
Terms and Conditions
View the 2025 Conditions of Business for Buyers.